We’re looking for a Search Engine Marketing Specialist to play a vital role in the expansion and growth of our Search Engine Marketing team at ExtraMile Communications.

Key responsibilities of the position:

  • Take initial brief from the sales team
  • Improve our clients’ website profiles on search engines
  • Expand our offering into new areas
  • Responsible for creation and implementation of SEM campaigns
  • Advise best practice for SEO during website development
  • Responsible for copywriting and social media marketing projects
  • Responsible for ongoing internal SEM training with the EMC team
  • Create SEM proposals for clients
  • Assist in planning bespoke SEO campaigns for clients
  • Audit sites relating to SEO and report back to clients
  • Work with clients on their PPC campaigns
  • Liaise with the client to ascertain client requirements
  • Report KPI for internal and external stakeholders
  • Attend meetings with the sales team when they are selling more complex SEM
  • Liaise with the design and development team from initial stage through to go-live and beyond to maximise SEM opportunity
  • Conduct SEM strategy meetings with clients and liaise with clients on strategy
  • Evaluate projects and ensure we follow current SEM trends
  • Manage clients’ PPC accounts
  • Input and edit content for websites

Competencies and attitude:

Essential:

  • Prioritise workload
  • Handle multiple projects
  • Work under pressure
  • A team player
  • Attention to detail
  • Liaison skills
  • Well organised
  • Problem-solving

Desirable:

  • Desire to learn new skills with a proactive approach to implementing them
  • Disciplined enough to work on your own

Qualifications & Training

Essential

  • SEM / English-related degree

Desirable

  • Core understanding of HTML, CSS, PHP and CMSs

Experience

Essential

  • Previous SEM experience, experience and knowledge of multilingual SEO
  • Knowledge of PPC

Desirable

  • Evidence of work completed on PPC campaigns

Product Knowledge

Essential

  • SEM software
  • Mobile optimisation
  • Local search SEO
  • PPC knowledge

Desirable

  • Wider understanding of various digital marketing channels and how search interacts with other elements