Pay-Per-Click (PPC) | ExtraMile Communications

ExtraMile and PPC

Search Engine Optimisation is essential to grow your website’s visibility in search engines organically, but it can take time; PPC enables businesses to achieve clicks from search engines relatively quickly. ExtraMile’s PPC campaigns are built using precise and orderly processes, and are brought to life with compelling advertising copy. Our PPC Specialists work with you to determine your advertising campaign’s ideal setup, and carve out valuable avenues of traffic.

Benefits of using PPC advertising

PPC is a quick way of getting to the top of search engine results pages

Your competitors are most likely already using Google or Bing ads to appear above organic searches. You can bid for the 'top spot' and win business that you probably would not win without PPC

PPC targets a very specific audience; location, demographics, interests and technology (what device they’re searching on, internet browser etc.)

Targeted audience are people who are already interested in your particular product or service

PPC campaigns can target users who are at a particular stage within the conversion funnel

PPC campaigns are measurable with proven ROI

No set budget – you can set a budget that works for you

Our skills in PPC

A PPC budget should result in a measurable ROI. In order to maximise the return on your advertising spend, we employ sophisticated Search Engine Marketing tools and advanced techniques. At ExtraMile, we go beyond counting the clicks – we consult on the UX of your landing pages, and gear your campaign towards conversions such as leads, sign-ups and sales.

What we deliver

ExtraMile is unique within the digital marketing industry in that it only charges a monthly campaign management fee. PPC advertising requires intensive management, and the team respond to changes quickly and efficiently to ensure each campaign is highly cost effective.

Your PPC campaign will be tailored in line with your budget and primary objectives. Our PPC services are available as a standalone service or as an integrated campaign. We also carry out PPC audits – let us delve into the detail of your current setup and consult on enhancing its performance.

Your PPC team

Our Search Engine Marketing team have Google Ads accreditations, and hold a number of additional qualifications, such as an Advanced PPC Certificate distributed by the Chartered Institute of Marketing. As your PPC partner, we take delight in getting your website found.

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Pay-Per-Click (PPC) Services