Website Migration

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Sometimes, large-scale changes need to be made to your website to improve its performance in key areas. 

Therefore, when designing and implementing an effective site migration, it is vital that Search Engine Optimisation (SEO) is at the heart of your strategy, meaning that risks which could affect your rankings have been properly accounted for.

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What Is Website Migration?

Website migration refers to these impactful changes, which can include:

  • Site structure and navigation
  • Site design
  • Switching to a new Content Management System (CMS) or domain

Why Is Careful Site Migration Important?

These changes can greatly impact user experience and the journey a customer takes when navigating and engaging with your content. 

Due to the impactful nature of typical site migrations, the changes made can elicit huge benefits to your site’s long-term SEO success. If poorly designed and implemented, however, site migrations also have the potential to severely damage your site’s search engine rankings.

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What Are The Benefits Of Website Migration?

Large-scale changes to your site can:

  • Improve site speed
  • Improve the experience of your users
  • Improve the engagement of your target audience with your content
  • Increase conversions and revenue

Going The ExtraMile With Your Migration

This is why at ExtraMile, we work diligently to ensure that your website migration is a success from the moment it begins.

We draw on a wealth of experience and talent to design and implement your unique site migration plan. Various stakeholders are involved at every stage of the process – including: designers, developers and SEO specialists. A variety of input means that your migration project runs smoothly and to schedule. 

We can also work with your own internal Development Teams as well as other agencies in order to deliver on your commercial objectives.

Our internal stakeholders work closely with the stakeholders of your business to ensure that we understand you, your objectives, and the changes that you are seeking to action so as to meet these objectives. 

What We Deliver

This means that, with a full understanding of your unique business, circumstances and customers, we are able to mitigate risk and maximise benefit. 

Through a close working relationship, we are able to allocate the appropriate resources to make the right changes at the right time.

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At ExtraMile

With migration having the potential for such wide-ranging benefits, it is crucial that your migration plan is designed and delivered effectively.

Work with us, and let ExtraMile help you on your journey to a better website, with better engagement and better sales.

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