With over 3.5 billion searches conducted each day on Google alone, it goes without saying that search engines are an incredibly powerful tool. When wielded correctly – when your website is properly optimised – this tool can elicit remarkable results that permeate throughout the entire operation of a commercial enterprise.
Effective Search Engine Optimisation (SEO) is grounded in tried and tested principles – the right application of resources results in predictable, measurable outcomes.
Specifically, SEO focuses on improving your website and web content so that it becomes more visible when users search for relevant keywords (search terms) within search engines such as Google.
A competitive advantage can be found with strategic SEO. Simply put, your business, your products and your services need to be found within Search Engine Results Pages (SERPs) above that of competitors when someone searches for something that is related to what you have to offer. As a commercial entity, you must be trusted. A well structured SEO strategy will enable you to be found by the right people, and these people will believe enough in your business so as to engage your services and make a purchase.
Better visibility will increase the chance that your target audience – which is the most likely subset of people to convert into customers – will find you. There are an incredible 3.5 billion searches conducted on Google every single day with Google accounting for around 88% of all total searches. SEO means a greatly increased chance of reaching this enormous audience of potential customers.
SEO assists you in getting this targeting right. Put simply, you want to rank as high as you can within SERPs for search terms that are relevant to your business.
This process includes:
By enhancing your website with proper SEO, you will demonstrate to search engines that you have a quality offering that is worth the higher rank in SERPs relative to your competitors – leading to improved quantity and quality of organic traffic.
Better visibility and traffic means increased revenue and profits. So, by investing in your SEO with a carefully thought out campaign you are allowing your online presence to flourish and realise the full extent of its potential. By investing in SEO, you are safeguarding your business’s long-term future.
At ExtraMile, we focus on simple but essential principles such as consistent, effective communication and prioritising the key performance indicators (KPIs) of our client’s in all that we do.
For example, here are some of the results we have been able to achieve for one of our clients, easipetcare:
At the start of your SEO campaign, we will work with you to deeply understand who you are as an organisation, your history, what you do and what makes you tick. We will also determine your audience, your competitors and your goals. This information is then used to create a project plan that ensures the success of your campaign at every stage of the journey.