The fundamental principles of Search Engine Optimisation (SEO) remain the same across all the websites on the internet that are indexed by search engines such as Google.
For your site to be seen in the already saturated ocean of websites that exist out there, you have to rank. And you have to rank highly. In practice, this means appearing on the first page of search results after searching for a query which is relevant to your business.
E-commerce businesses have a very particular purpose for their websites. Their websites are there to convert traffic into sales (conversions).
As such, SEO conducted for the purposes of e-commerce sites has to be tailored towards this fundamental objective.
In order to rank – to appear on the first page of results – your content has to be optimised in such a way that means search engines are confident that your content is the right answer to the question posed.
This confidence arises when search engines are certain that they understand what your content (and thus your site) is about. SEO is all about structuring your content and your website effectively, so that this confidence is easy for search engines to obtain when looking (crawling) through your site.
Optimisation geared towards e-commerce businesses must achieve the following outcomes:
When working with e-commerce businesses, we at ExtraMile work hard to firstly understand who you are as an organisation and what you are trying to achieve.
Although e-commerce can be defined simply as ‘selling online’, this reductionist definition loses the unique essence which differentiates one online business from all the others.
At ExtraMile, we understand that your e-commerce business is completely unique, with your own utterly individual objectives, aspirations and circumstances.
Even though the principles of effective SEO remain the same, their application to your business is wholly unique. That’s why, at ExtraMile, our specialists will work closely with you and your stakeholders to optimise the correct material and resources in the most effective manner possible.
ExtraMile’s Search Engine Marketing (SEM) services are designed to seize the opportunities that search engines present, and get your product, service or offering found online – whether that’s in the UK or overseas.
Take a look at some of the fantastic results we’ve been able to achieve for our client Lindt UK.
When contrasting Google Analytics data since the migration to date compared with the same period the previous year, the following trends can be seen: