ExtraMile & easipetcare: A Case Study

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  • Design
  • Development
  • Search Engine Marketing

easipetcare, the low-cost vets whose mission is to deliver affordable vet care to the pet-loving public, enlisted the services of ExtraMile to help enhance the effectiveness of their online activities. easipetcare wanted more flexibility from their website, as well as a much better user experience (UX) when potential customers visited their online space.

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Smooth UX

The decision was made to design and implement a new website based on a smooth UX and navigation system. As well as a functional UX, the new website had to be able to take advantage of the latest data and tools so as to constantly learn about, refine and update its performance. 

It was also essential that easipetcare received a much more flexible service from their digital marketing provider, as opposed to the rigid service they had received from their previous agency.

So to stay ahead in a highly competitive market, ExtraMile were brought in to make all these desired outcomes a reality for easipetcare.

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In easipetcare’s monthly SEO report for the month of December 2020, we were extremely pleased to report the following figures:

  • Organic traffic increased by 37.5% when compared to December 2019
  • Goal conversion rate improved by 301.9%
  • Conversion rate for social traffic improved by 3,242.86%
  • Sales of the ‘Puppy Pack’ product increased by 70%

Moreover, in further year-on-year analysis, easipetcare have seen a:

  • 11.44% increase in sessions derived from organic traffic
  • 22.62% increase in organic session duration
  • 9.33% reduction in bounce rate
  • 175.92% increase in goal completion for organic traffic
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Don’t Just Take It From Us

“We’ve worked with the ExtraMile team for a couple of years now and they are terrific – super friendly and they are all great at what they do. We love our new website and it’s performing exceptionally well. Every single person who has worked on our projects has been a pleasure to work with. They feel like an extension of our own Marketing Team and the fact that most of them are pet owners is a real bonus for us!“

– Francesca Rigby, easipetcare Digital Marketer

The Process

ExtraMile has a deep appreciation of the fact that every client is completely unique. The principles of what constitutes effective digital marketing practice remain broadly the same; however, the ways in which these principles apply to each individual client depends on the client in question.

That’s why ExtraMile follows a process of working that applies the principles of effective digital marketing in the most beneficial way possible. This process can be broadly summarised as:

  • Understand deeply who the client is and what it is that they want.
  • Formulate a project plan by combining the desired outcomes of the client with ExtraMile’s expertise and experience.
  • Agree upon timeframes and measurements of success.
  • Complete the work whilst communicating with the client from the start until completion.
  • Ensure the work has met the requirements of the client.
  • Learn from the experience and share best practice.
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Impactful And Sustainable Results

This is the process that ExtraMile followed when designing and delivering easipetcare’s new website.

easipetcare’s bespoke, modern website launched in December 2019 and since then, as evidenced by some of the figures above, the site has gone on to deliver impactful, sustainable results for the company.

Incremental progress made within a business’s digital marketing offering can pay significant dividends in the long-term. Quick, simple changes which adhere to SEO best practice can also elicit fantastic short-term return on investment.

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If you think your business could benefit from professional digital marketing expertise, please get in touch today.