Summit Systems

The Brief

Summit Systems was established in 1990 and is a market leader in plastics ancillary equipment in the UK and Ireland. The company approached ExtraMile looking for a dynamic website to work responsively on all devices and to showcase a wide range of high quality products and expert services. It was also important for the website to be found on search engine results pages for competitive terms and generate leads for the sales team to follow up with.

As well as web design and SEO services, Summit Systems needed a digital marketing agency capable of high quality print design (for consistency between a new print product brochure and the new website).

NCH Asia desktop
NCH Asia mobile

The Solution

Summit System’s attended an in depth meeting with a Lead Designer and SEO Specialist at our base in Staffordshire. Using the meeting to dissect Summit’s goals, we put forward a strong design concept – bold hero images were used in a scrolling banner, complementing a mega menu. These features conveyed the scale of plastics ancillary equipment and engineering services available at Summit Systems.

An SEO Specialist ensured the entire site was built to capture organic search, holding a wealth of information for the search engines to crawl - but not compromising on user experience. In addition, all product and service pages have an enquiry form to gain leads for the sales team to follow up with. Post website launch, we designed a comprehensive print brochure in line with Summit Systems’ new website. The consistency between the website and brochure adds to Summit’s professional impression both on and offline (our quality assurance processes minimise the risk of errors in print materials which can be costly to overcome).

A few months after go-live, our SEO team reported on increased visibility in search engine results pages. Summit Systems is enjoying the benefits of an optimised website with an engaging design and extensive product information – with a perfect print brochure to match.

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