Norton Abrasives

The Brief

The world’s leading abrasive brand, Norton (part of Saint Gobain), required a microsite to act as the central hub of an exciting marketing campaign. Achieving significant sign-ups of Norton’s superb abrasive discs was vital – increased sample uptake correlates with increased sales. To drive sign-ups, Norton needed a digital marketing agency to deliver:

NCH Asia desktop
NCH Asia mobile

The Solution

After Norton’s comprehensive meeting with a Lead Designer and SEO Specialist at ExtraMile HQ, we proposed a microsite with a real emphasis on conversions. A home page with a slick user experience, videos, core product information and a clear call to action was created. Significantly, the user does not have to leave the homepage to find the disc that they are looking for. It was also crucial for the microsite to wow potential customers on a smartphone device due to the audience demographic and browsing habits.

Our Search Engine Marketing team set up a Pay Per Click campaign to drive people to the brand new domain (www.nortonrapid.co.uk) then created a 6-month SEO campaign to generate organic visits. This combined strategy is always effective - immediate traffic (as a result of the paid advertising) to a new domain as well as the long-term benefits of SEO is achieved.In addition, targeted advertising was set up on Facebook to encourage people to click through to the Norton Rapid site and sign up for a sample – users were targeted based on their job titles and interests.

Finally, a marketing email with case study and product information was sent, providing another channel of traffic and sample sign-ups. Do you need something similar for your business? Ask us about our SEO services and web design.

Need a microsite with a real emphasis on conversions? Contact us.