Gough Engineering

The Brief

Gough Engineering is a leading engineering solutions company with decades of experience in conveying, elevating, feeding and screening materials. The company approached ExtraMile looking for a complete digital overhaul. Gough recognised that its current site did not compete in the digital space or demonstrate the dependable, experienced and innovative business that has been operating in Staffordshire for over 70 years.

In addition, Gough required SEO services, email marketing, a print brochure and for the website to have the functionality to hold multiple language variants (to be found in search engine results pages all over the world).

Gough website desktop
Gough mobile website

The Solution

The new website is responsive on all devices allowing Gough to capitalise on mobile traffic (previously, mobile visitors would have found it difficult to read content). We built the site in a content management system (Joomla!) with the functionality to add multiple languages accessed from only one admin area – multilingual variants of a site are vital for a business looking to export as most people will search in their own language first.

Upon landing on the site, it’s clear what Gough are capable of. The site makes use of bold imagery in a scrolling banner, zooming in on the intricate details of a particular materials management process. An SEO Specialist made sure that the site was built as search engine friendly as possible (with detailed equipment overviews, a clear site architecture, blogs and case studies). The same team produced the content and design for the print brochure and designed the marketing email materials, ensuring consistency and quality across the full marketing mix.

Need a complete digital overhaul? Contact us.