The Brief

Alanto is a leading independent converter of cellular rubber, expanded foams and other plastic and rubber derivative materials. From rubber gaskets to neoprene sheeting and EPDM rolls, Alanto is committed to offering customers an enthusiastic and experience-based partnership that resolves the most demanding of applications. Alanto develops innovative solutions on a local, national and international level.

Alanto was looking to bring the business into the current web market with a new, dynamic website that worked responsively on all mobile platforms and tablet devices. The company also signed up for a Search Engine Optimisation (SEO) campaign to increase web enquiries and the site’s visibility on search engine results pages.




alanto mobile

The Solution

With an SEO Specialist involved during the design and the build, Alanto’s responsive website is now responsible for generating relevant traffic, leads and new business. The website clearly communicates the company’s products in line with what users are searching for. It also provides a seamless user experience – an increasingly important ranking factor.

After the website launch, ExtraMile’s Search Engine Marketing team tailored an on-going SEO strategy using a combined approach of content marketing and technical SEO. Our data-driven approach means that we are both pro-active and reactive –  each month the structure of the strategy is refined in response to the site’s analytics and findings in the SEO report.

“The website is not only increasing traffic and keyword rankings; we are getting much more interest in the company generated by the site. Only last month we picked up 8 new accounts all generated via the website”.

Darren Potter
Director at Alanto Ltd