In an ever expanding and busy marketplace that is in a constant state of flux, knowing how to choose the right agency can be a difficult decision and one that could easily result in a convoluted process costing you both time and money.

To avoid the pitfalls and make the best decision, it is well worth an investment of time to consider and research the following key areas when choosing the right agency for your business:

In an ever expanding and busy marketplace that is in a constant state of flux, knowing how to choose the right agency can be a difficult decision and one that could easily result in a convoluted process costing you both time and money.

To avoid the pitfalls and make the best decision, it is well worth an investment of time to consider and research the following key areas when choosing the right agency for your business:

Relevant Experience

Most digital marketing agencies will provide some information on relevant experience. They are, after all, in the industry. It is crucial, however, that you research the experience they have in your desired area; whether this be design, ecommerce, WordPress, Magento, SEO and so on. You want assurance that they are experts within that field.

Not everyone is clear in the first place what they are looking for. For example, you might know you want a website, but you would not necessarily know a Joomla site from a WordPress site. It is worthwhile taking the time to look at not only their relevant experience in your desired area, but what they can offer overall. A digital marketing agency with an integrated approach will be experts in a range of solutions, not just one.

  • Read website case studies
  • Look for client recommendations in your industry or around the service you are looking for
  • Check the services area of the website
  • See if they have any awards that add credibility to the area you are looking at

Values & Messaging

We all want to work with people and organisations who have integrity and do what they say they are going to do. A way to check this before you start working with a company is to embark on a little research beforehand to see what they say about their values and messaging. This will give you a good indication of the company you are dealing with.

  • Does it align with your own company’s messaging?
  • Check out their culture or about section. What do they say about themselves and their team?
  • Is there a clear mission or vision statement of where their agency is going?
  • Read through the team pages and look through LinkedIn profiles.

Innovation

A good digital marketing agency blends technology with design to create innovative solutions. You want to be sure they are strong and creative innovators. Check their website, team pages and client recommendations.

  • Are they passionate about what they do?
  • Are they pushing boundaries?
  • Do they have any awards that highlight creativity and innovation?

Key Decision Makers

This is often overlooked because when choosing the right agency much of the onus is put on ‘them’, rather than, ‘us’. As you know, communication is key in business and definitely an area worth determining at the outset.

  • Decide in your own company who the key decision makers are, i.e. who will do most of the liaison with the agency.
  • They need to be influential in making the decision.
  • Ask to meet the agency team you will be working with. It is important to establish a relationship at the beginning and feel confident that you are heard, and your needs understood.

Location, Location, Location

In a nutshell, it does not matter. Just because you are based in one part of the country does not mean you have to use agencies only in your local area. Looking nationally (or internationally in some cases) can benefit you and your business.

  • Keeping in touch does not need to be via face to face meetings, and indeed, virtual meetings saves both time and money.
  • A good agency is not restricted by location, and client communication operates effortlessly often through email, phone and video calls without the need for lengthy in-person meetings.

Expectation

Before you start, be clear on your expectations and those areas you are not willing to negotiate upon; whether that’s cost, delivery timescales or content. Once again communication is key to ensure that the agency can deliver what you need and are happy to meet your expectations. Discuss with the people delivering the work as well as the sales team.

See how ExtraMile Communications perform Quality Assurance testing for your business’s marketing materials.