At ExtraMile we have a wealth of clients, all with different digital marketing requirements – but what is digital marketing?

Simply put, digital marketing encompasses any marketing activity performed through digital media and technologies. Whether that be putting out an advertising campaign via social media, or investing in SEO for your website – there are many ways you can implement digital marketing. The end goals are essentially the same as with traditional marketing: increase brand awareness, demand and visibility in order to get people to convert (in other words, buy your products or services). This can all be achieved using full-service online marketing.

Why choose digital marketing?

There’s no denying that we’re fully immersed into a digital era where traditional marketing methods alone just won’t cut it any more. This has prompted businesses to look to the many corners of the digital world to get their offering in front of potential customers – and trust us, it’s tough competition out there! With the multitude of devices, platforms, and digital marketing techniques to consider (just to name a few), there’s never been a better time to have a digital marketing agency on your side. ExtraMile Communications is a full-service marketing agency, offering a comprehensive, collaborative approach, tailored to the needs of your business.

There seems to be a business to accommodate every product and service imaginable – if you can think it up, it’s likely it exists! With such extensive and saturated markets to compete in, just how do businesses make it to that coveted #1 spot on search engine results pages (SERPs)?  The answer: digital marketing.

Considering the above, it’s clear that hitting the number one spot on Google has never been so important. Research suggests that businesses on the first page of Google benefit from 92% of consumer traffic, with click-through rates (CTR) significantly higher for pages in the top spot on the first page.

SERP Position CTR (Desktop) CTR (Mobile)
1 19.30% 27.70%
2 11.40% 9.20%
3 7.70% 3.90%
4 5.20% 6.70%
5 4.10% 4.80%
6 3.30% 3.90%
7 2.60% 3.10%
8 2.10% 2.90%
9 2% 2.30%
10 2.20% 2.80%

Source: SEO Clarity

Why choose a full-service agency opposed to multiple niche companies?

Let’s first explain the difference

Niche companies will focus on one area of marketing, using specialists in that agency’s field to provide your business with an expert service, whether it be in content marketing, SEO, or web development. This may be a good option for you if you only want help in one specific area. However, with such heavy competition out there for many businesses, a more comprehensive approach can prove to be hugely beneficial when it comes to getting results!

Full-service marketing agencies like ExtraMile also house marketing specialists who are experts in their field. The difference here is that there are multiple teams covering different areas of digital marketing, all working collaboratively when needed to produce optimal results. With all these specialists under one roof, your business benefits from a more efficient and consistent service than when working with multiple niche agencies. At ExtraMile, providing multiple services enables us to create bespoke digital marketing packages, incorporating everything from design services and web development, to international marketing and PR services.

The benefits of using a full-service marketing agency

  • Brand understanding – we will get to know your business inside out and use  consistent tone and content throughout all work carried out.
  • Time saving – all communications are kept between yourselves and ExtraMile, saving valuable time for you to focus on other priorities.
  • Collaboration – with each team working so closely together, the efforts of one campaign can be complemented by another (e.g. in-build SEO when building your website)
  • Cost effective – it is more likely that you’ll save money when utilising a number of services under one roof opposed to using multiple niche agencies.

To help get your business there, you’ll need to consider exactly which digital marketing avenues to explore in order to bring in that invaluable traffic. So what are your options?

What services does a full-service marketing agency cover?

Here at ExtraMile, we understand that every client is different and deserves creativity, originality and an outstanding service. That’s why we offer a range of digital marketing services to ensure we have everything our clients need to get their business noticed in an ever-changing environment.

Discover how ExtraMile can help your business grow using any combination of:

  • Web design & development
  • Search engine marketing (SEM)
  • International marketing
  • Creative design
  • Email marketing
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Public relations
  • Quality assurance

We’ve worked with a host of businesses, from SMEs to international corporations recognised worldwide, providing them with a tailored package of services. Take a look at the results to discover what ExtraMile could do for you!