Love it or loathe it, social media is here to stay and it’s not going anywhere. It’s become an integral part of our everyday life and more and more brands are buying into the power of ’social’.
But there are still some business owners out there that are wary of social media. They have a website for their business but don’t have Twitter, Facebook or even a LinkedIn account. Or they view social media as a set of problems, not opportunities, possibly having been burnt by a failed social media campaign. So, if social media seems like a strange and unnatural way of communicating to you, or you are wary of its powers – you’re not alone.
Social media isn’t something that you should fear though, quite the opposite. Right now, we are seeing the evolution of business through social media and if you’re in business for the long haul, you should consider rethinking the way that you view it. Many predictions regarding the future of the internet appear to be right on the money regarding this trend.
Here are five reasons why you shouldn’t fear social media that are guaranteed to help you get over your apprehensions:
1. Snooze you lose – everyone who’s anyone is on social media – can you afford not to join the party?
Gone are the days when social media users were few and far between. Practically EVERYONE has boarded the social media bus, and they are more than likely well into their journey, with a presence on multiple platforms and accumulating many followers and friends. Your customers, your target audience, your competitors, even your suppliers will all be there, and the days of thinking that these people were not regular social media users are now just a distant memory.
You may think that is a very bold statement but these key takeaways from the Global Digital Report 2019 tell the tale:
- The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year.
- The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
- Annual growth continues apace, especially in active mobile social users – 42% penetration, up 3% from 2018.
- More than 2.38 billion monthly users on Facebook (the biggest social network).
- Twitter now has over 330 million active monthly users.
- As of April 2019, there are 630 million professionals on LinkedIn, 303 million of which, are monthly active users.
- 41% of millionaires use LinkedIn.
- 1.9 billion active monthly users on YouTube.
Your target audience is waiting for you on social media, and they are easy to find and engage with. Just log on to Twitter or Facebook and you will see thousands of users, trending topics and viral content covering every subject imaginable. Social media is every marketer’s dream as it is becoming ever closer to driving the problem of finding your customers into obsolescence.
2. Social media is a veritable Aladdin’s cave for marketers.
Social media is an absolute asset to any business. Not only does it allow you to inform and educate your existing and prospective customers, but it offers a valuable opportunity to gather information about their likes and dislikes, lifestyle and purchasing habits. This is due to the fact that social media is very much viewed and used as a platform for self-expression. It provides the catalyst for users to share information about themselves, to hold discussions, share third-party content and therefore allow you access to useful ‘marketing’ information that otherwise you would not have been privy to. And the real benefit comes when you actively engage and participate with your audience – after all the clue is in the name – ‘social’.
3. Social media is not as difficult as it looks.
Like learning any new skill, navigating a social media platform can at first appear quite daunting, but that’s only until you learn your way around it. In fact, social media is actually quite easy to learn to use as it has been purposefully designed to be user-friendly.
Once signed up, treat your profile like a ‘mini-website’. Use it to connect, engage and interact with your audience, remembering that discipline is the key here. You need to be regularly posting targeted, quality content that your audience will want to engage with, share and promote to truly benefit from your social media presence. Social media is not a ‘quick’ marketing fix and it does require dedication, time and investment in an effective social media strategy. So, the question isn’t really if you can learn what to do and how to do it well, it actually comes down to whether or not you have the time to do it yourself. Or should you invest in a professional who is well-versed in the ever-changing intricacies of the many aspects of social media? If you decide that this appears to be the smarter strategy, then please get in touch with the social media experts here at ExtraMile who can advise and implement tailored social media campaigns to drive your business forward.
4. Social media will provide you with a direct line of communication to your prospective and existing customers.
Social media is by definition a two-way communication channel. It will allow your customers to contact you directly through the platform to make product enquiries, provide feedback, and also allows you to answer questions and respond to comments, positive or negative. This opportunity will be a major benefit to your business, in that it will allow you to personalise your company.
In a world where UX (user experience) is at the forefront of the agenda, getting a chance to show the human side of your company that your customers can relate to on social media will prove to be invaluable. Social media will also help with a quicker response time to customer enquiries, faster delivery time for your products/services, and a greater chance for your customers to develop loyalty to your brand when they see that you are not just another ‘faceless business’.
5. Social media will prove to be a positive asset to your sales funnel.
Because so many people now use social media, this gives your company direct access to existing and prospective customers, making it an invaluable part of your sales funnel. Social media will allow you the opportunity to promote your business, products or services, build brand loyalty and can be used to supplement your other marketing strategies such as email marketing.
As with any marketing tool or business investment, social media isn’t a 100% guaranteed ticket to success. If your mindset is that posting out videos and other social media content on a regular basis will automatically boost your sales to new heights in record time, then we suggest a quick re-think! Like many marketing tools, social media takes time and dedicated effort to reap its rewards. But don’t let your fears hold you back from taking advantage of this marketing tool. So many businesses these days are benefiting from social media and it will undoubtedly prove to be an extremely valuable asset to your business. So, what are you waiting for?
We can help … if you need assistance or guidance with any aspect of your social media marketing strategy then please get in touch. Our team of experts can help guide and create every element of your social media strategy to meet your business needs and objectives.