Posted 26th October 2009 | By Nick Evans, Chairman

One of the big challenges for email marketers is ensuring not only that the email is deliverable, but also that it will render correctly on all email software (clients) and computer platforms (Windows, Mac OS X, etc).

Your email creative may look great on your design system - the panels of news prettily aligned, the calls to action in a consistent style, the images perfectly matching the style and colour of the template. However, when the mail gets out in to the big, wide world, what does it look like then? Different email clients present your email creative in different ways - and there frequently seems to be no logic to it.
If you know the rules and you know why email creative looks broken on, for example, Outlook 2007, then you can do something about it. If you don't know why it's happening or, worse still, you don't even know that it IS happening, then your campaign could be doomed to failure. How do you avoid this situation? Guess what - contact the experts.

Nick from ExtraMile Communications

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