Posted 5th March 2010 | By Nick Evans, Chairman

It's all a scam really, isn't it. Anyone can do email marketing - you've got the tools on your computer. Check out Outlook or Mail.

So, here's what you do:
Create a nice 'email' design using a graphics package and save it as a JPEG or a PDF
Open a new email and paste in the JPEG or PDF as an attachment
Put a bit of a note at the bottom that says if people don't want to receive any more to reply with UNSUBSCRIBE in the subject line
Important bit this (very clever) - take the first 100 of your 2,500 mail list emails that you got from that bloke in the IT department and (this is the clever bit) paste them into the BCC - blind copy - part of the mail. That way each person looks as if they got the mail personally because no addresses show (also looking after the privacy thing too)
Send that mail
When it's gone, send the next 100 in the same way
Keep going until all 2,500 are sent
Really easy. Email from my desktop can't be much different from mails sent by the professionals, surely?
Then, check your inbox for all the bounces
Watch out for the unsubscribes
Oh - and check out the complaint ones, who don't seem to like emails with large attachments (just check back and see how big that PDF actually was - HOW big?)
Ah - and the IT bloke is back - what's he saying? Your ISP has blacklisted your email server because there's suspicion of spamming? Oh dear. And there have been spam complaints that are now blocking your domain? Hmmm.
Oh. And here comes that lady from the legal department ...
Maybe it was not such a good idea after all. Perhaps the experts would be cheaper and more effective in the long run after all. Oh ... and did you know, many firms offer a DIY sending service in any case. So if you do have someone who can create the content appropriately, you can also send it safely too. Marvellous!

Nick from ExtraMile Communications in Staffordshire


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