Posted 6th April 2016 | By Jade Larkin, SEM Manager

April Fools' Day has been and gone again. Here at ExtraMile, we like to think that we'd never fall for the 'PR pranks' that brands pull each year (probably!) but we enjoy the creativity and appreciate the exposure that a clever stunt can generate.

April Fools' Day has been and gone again. Here at ExtraMile, we like to think that we'd never fall for the 'PR pranks' that brands pull each year (probably!) but we enjoy the creativity and appreciate the exposure that a clever stunt can generate.

We've put together some of our favourite pranks from the past few years.

Com.Google

Google created a search function where everything read backwards...

Completely pointless, but their "reason" (complete with made up jargon) is likely to have fooled some. We wonder if any SEOs started to wonder how the mirrored search feature would affect their rankings...?

Anncng: Twttr

Back in 2013, Twitter announced that they would be "shifting to a two tiered service". This service would apparently encourage efficient communication.

Users were offered the use of vowels for $5 a month – that's a lot of money just for AEIOU.

Virgin Trains #FitnessCoach

Virgin Train announced in 2015 that they would be introducing "Fitness Coaches" on their Pendolinos and Super Voyager trains.

We imagine that many people read the announcement tweet early in the morning on the way to work (completely forgetting it was April Fools') finding themselves debating why anyone would ever want to attempt a treadmill on a train...

Pimm's O'Clock

This year, Pimm's announced their new controversial "land mark deal" enabling them to display their logo on Big Ben. The fake news report on YouTube even read a statement from Pimm's: "Pimm's O'Clock is a national catchphrase and so the opportunity to sponsor Britain's most famous clock was too good pass up." Cheers!

Swerve the Mainstream

Another one from 2016, MINI targeted the 'hipster' market. The new car will feature Instagram filtered windows, stonewash denim upholstery and a cassette tape deck - perfect for the anti-mainstream. The body colours include Brooklyn Blue, Organic Pumpkin and Monochromatic Green. We hope the filtered windows come in Valencia.

Written by Jade Larkin, Copywriting and SEO Assistant at ExtraMile Communications

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.

Jade Larkin

About Jade | Meet our SEM Manager

Creative SEM Manager