Posted 19th November 2014 | By Andy Taylor, Studio Manager

If you are one of the dwindling group of Internet users who only browse the web using a desktop computer, you probably have never considered having a responsive website, and most likely are unaware of the benefits.

“What is a responsive website?” I hear you ask! In brief it is a website that adapts to any screen size, offering the best possible user experience for that device. Now you are aware of what a responsive website is, lets see why being responsive matters.

Mobile Usage is snowballing

At the end of 2013 mobile traffic accounted for 15% of all Internet traffic, which may not sound like a lot, but this equates to over 1.2 billion people accessing the web from their mobile devices. And these numbers are ever increasing.

Your customers want a great experience

According to research 28.85% of all emails are opened on a mobile phone. The majority of these emails will feed into a website and your customers will expect a great mobile user experience when they arrive. Google’s Think Insights states that 61% of your customer will leave if they are having a bad experience on your site.

Your site will rank better

The alternative to having a responsive website is to have desktop and mobile specific sites. The problem with this is it requires two URLs making it harder for search engines to crawl and rank your site. Also two separate sites require double the amount of code, and make it twice as hard to maintain.

Future proof your site

As said by Super Monitoring, mobile web adoption is growing 8 times faster than web adoption did in the 2000’s and 80% of mobile users plan on conducting mobile commerce in the future. According to the same research not having a mobile optimised site is equivalent to closing your store one day each week. Can your company really afford to ignore mobile?

Nobody knows what size screen the next generation of smartphones will have, or how Internet browsing will change in the future. Having a responsive website means you don’t have to worry as your site was built to offer a great experience no matter what the display size.

All facts have been taken from this mobile growth statistics Infographic, which was created by Super Monitoring.


Written by Andy Taylor, Web Developer at ExtraMile Communications.

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.


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