Posted 24th February 2016 | By ExtraMile

Did you catch any of the Super Bowl this year? What about any of the most expensive ads on the planet? According to Search Engine Land, "ads drove more than 7.5 million incremental searches for Super Bowl advertisers."

This year, 82% of Super Bowl Ad searches were made on mobile phones, up from 70% last year. Mobile search is still growing at a staggering rate year on year – and Google is launching new features left, right and centre to keep up with the demand. Want to hear about the latest?

Did you catch any of the Super Bowl this year? What about any of the most expensive ads on the planet? This year, 82% of Super Bowl Ad searches were made on mobile phones, up from 70% last year. Mobile search is still growing at a staggering rate year on year – and Google is launching new features left, right and centre. Want to hear about the latest?

Today (Wednesday 24th February) Google has launched Accelerated Mobile Pages.

What are Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages are basically stripped-down versions of mobile pages that can load anywhere between 15-85% faster than normal mobile versions of a page.

The AMP version of a mobile page (below on the right) removes the majority of elements that cause the page to load slower.

accelerated mobile pages news

AMP version of a news page (left); the normal version of the page (right) Photosource: Search Engine Watch

Do Accelerated Mobile Pages perform better on Google?

Since the Mobilegeddon Google algorithm update last year, we know that site speed is an important ranking factor. So it's inevitable that AMP sites will be high performers in the search engine rankings.

AMP sites are also highlighted with a green lighting-bolt icon (indicating the lightning speed of the page!) which will improve the click through rate of the result surely.

ampsearch bolt

Photosource: Search Engine Watch

What to take away?

• Google is taking the increase in mobile search very seriously and so should you if you rely on organic search for your online marketing.

• The mobile phone is invading more and more of our work and non-work space and it's likely that you'll see more and more of your website visitors accessing your website via mobile.

• Keep an eye out for AMP pages in the news carousel on Google and start enjoying a better and faster mobile internet!

 

Written by Annabel Ross, SEO Manager at ExtraMile Communications.

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.

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