Posted 30th April 2014 | By ExtraMile

As ExtraMile gets ever closer to our ISO 14001 accreditation, we are joining legions of great companies who are trying to minimise their impact on the environment.

More than ever, people are seeing through the 'greenwash' and companies are being challenged to implement long-term initiatives that support the environment. So I thought I would take a look at how some very familiar companies are doing their bit for our blue (and green) planet...

A couple of weeks ago Greenpeace released a report on how internet based companies are creating the 'Green Internet' – looking at factors such as energy transparency and renewable energy commitment. Apple comes out with top marks for innovation and "aggressive" progress, for example finding greener materials and making their products more energy efficient. Today's iMac uses 97% less electricity in sleep mode than the first iMac back in 1998. Apple are also now the largest private owner of solar facilities in the US.

Greenpeace also highlighted Facebook and Google for their green efforts; Facebook have recently invested massively in wind farms and Google is 34% powered by cleaner energy. Other companies were named and shamed, however, for their lack of efforts. Twitter and Amazon Web Services are bringing up the rear, with their data centres still being powered largely by coal, gas and nuclear energy.

These companies are prominent in the digital world, and being digitally based gives a company an advantage when it comes to going green, as we have found here at ExtraMile. Digital marketing is in itself green, we restrict any nonessential printing and have very minimal waste.

Some companies, however, will always need to look at greener ways to manufacture their products. Electronics giant, Philips, came up with one solution when they revealed their brand new range of 3D printed lights last week. Smarter home technology and 3D printing are both extremely popular right now, and so is energy efficiency. These wireless, app-controlled lamps, designed by WertelOberfell and Strand+Hvass, embrace all of these trends. Harry Verhaar, senior director for energy and climate change at Philips Lighting has boasted that the new design "achieves significant savings and carbon footprint reductions". Don't go rushing out to pre-order yours just yet though, unless you have a spare couple of grand to splash out on your lighting, as the starting price for these is around £2050.


Meanwhile in the world of graphics, for those who can't resist printing, have you ever thought about the difference your font could make?

Stationary brand Ryman has combined efforts with ad agency Grey to produce Ryaman Eco – a free, eco-friendly font, described as "the world's most beautiful sustainable font". This elegant font uses less ink than standard fonts, and therefore uses less plastic and oil, and produces less waste. Who would have expected all that from a company that sells ink cartridges!


And lastly...

Andy Warhol may have been trying to go green decades ahead of the trend. Previously unknown work by the artist, famed for his prints, was recently found on floppy disks and dates back to 1985. It seems even he couldn't resist the digital world.


Written by Philippa Graham, Online Editor at ExtraMile Communications.

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.


About ExtraMile

A digital marketing agency with international capabilities