Posted 3rd July 2015 | By ExtraMile

According to Wikipedia, since being founded on February 14th 2005, YouTube is now available in 75 countries, 61 languages, with over 300 hours worth of videos watched every minute. Initially set up by three former PayPal employees in California, YouTube was bought by Google in November 2006 for US$1.65 billion. So is YouTube confidential or communal?

Top YouTubers
Recently there are a growing number of teens and young adults taking to YouTube to make a career. For example, 25 year old Felix Kjellberg from Sweden, known on YouTube as PewDiePie, earns around $4 million a year making and uploading a current total of 2,361 videos of him playing video games, including his own commentary and reactions. Since starting YouTube in April 2010, he is the highest subscribed to YouTuber ever, with over 37 million subscribers, and holds the record for the highest total video views - over 9 billion (as of February 2015).

Closer to home, 25 year old English Zoe Suggs, YouTube name Zoella, has made a career for herself in fashion and beauty since setting up her youtube account in February 2009. 6 years later and she has over 7 million subscribers, over 330 million video views, and is said to be earning over £10,000 a day! She has also launched her own beauty range.

Having 37 million subscribers can be pretty handy when fundraising
It is a common misconception that YouTubers are only in it for their own money, yet they contribute to the wider world in more ways that you may know. For example, PewDiePie has raised money for charity through his 'Bro Army' fan base. Not only did he donate his winnings from his "Gaming King of the Web" title to the World Wildlife Fund and raise funds for St. Jude's Children's Research Hospital, he has also raised $446,462 for a water charity, and over $630,000 for Save the Children. This shows that his fame and followers have helped countless people.

Individual YouTubers are not the only ones making impressive amounts of money through their videos - they are often sponsored by companies who use the fame and followers of the YouTuber as a marketing tool to make their product more appealing to the public eye. For example, Zoella has done work alongside Simple Skincare to increase interest in their latest skincare products by including them in her videos as well as doing advertisements and campaigns across the wide world of media. 

Is public the new private?
So many YouTubers document their lives on this public site, sharing what could be seen as personal information with their millions of subscribers and viewers. From a young age, children are taught not to talk to strangers, not to share public information, and yet there are thousands and thousands of YouTubers doing just that - publishing both their public and private lives on this social platform. So is what they're doing safe? Is what they're doing right? Despite countless YouTube videos being so engaging and entertaining, it is simply a matter of personal opinion. Not everybody is loved by everyone, and once you become a public figure, it's not long before these 'haters' make their views known. Their opinion may not be agreed with by the majority, but it only takes one person to make a threat.

With the private lives of individuals written across the pages of our magazines and viewed online by millions everyday, when does this public documentation become too much information?

(All facts are according to Wikipedia) 

Written by Pippa Spencer, Summer Intern at ExtraMile Communications


About ExtraMile

A digital marketing agency with international capabilities