Posted 4th July 2014 | By ExtraMile

In this edition I'll be exploring the world of apps and software; their websites, the user experience and the brand consistency. Read on to see my latest findings.

In the world of web

Canvas. If any of you are keen on email marketing, Campaign Monitor have introduced their take on MailChimp's drag 'n' drop program. It looks like a slick piece of software, however I'm not concerned about that right now - I'm talking about how nice the site looks! The introductory video, paired with the script logo font makes this site stunning. There's nothing like an introductory video to kick things off. All that, and it doesn't lose sight of Campaign Monitor's brand, which is key in how they're branching out with this platform.

Facebook's Paper. This is an app designed to explore and share the news feed items from Facebook and the world around you, with much less of the distraction that Facebook has. What I love about this site is its intuitive nature; having a "hand model" guide throughout, walking you through how the app works. The site itself is very much like the app, having a relaxed nature and a neutral background, bringing the demonstration to the foreground.

Hum. What a novel and catchy name. Hum is designed to make the inbox and chat experience much easier, simplifying messages in a cleaner, tidier design, allowing for collaborative efforts to be viewable with ease regardless of what device it's viewed on. What I love about this site is that you instantly know it's for the mobile/tablet platforms as it's with that design in mind. This isn't the mobile app, yet gives off the impression that this is what they do. It's that communication aspect that draws me to this website.

Taasky. Remember to buy a new toothbrush! For some people I know (namely my father), reminders and tasks are key to survival. Taasky makes creating tasks and reminders easy and allows for prioritisation. What I've noticed across the board with these applications is how simple they are to use, and there's some fluidity between the design and the website. Again, this website highlights the ease of use: screenshots, an instructional video, it's got all the features of a classic app website, along with some ditzy animation for added 'umph'. The branding isn't too shabby either.

Swiss Tees. This is a bit of a geeky website. You can get any message printed on a t-shirt in Helvetica Bold. I'm a big fan of the minty green colour. It's bold, striking, in-your-face. Sure, it will probably date, but for now it makes for a pretty easy-to-use website. Classic.

Let's look at some email designs

Canvas. I thought I'd need to mention these again. Emails are what Campaign Monitor do best. It's no surprise to see that they've put themselves in the list of email designs. There's an entire campaign out there dedicated to this new platform, and CM are doing it right by keeping the consistency throughout.

Whistl. Following on the theme of apps, Whistl is a platform for restaurant owners who own more than one place. It's an app to manage deals and promotions all in one place. Whilst sounding like a very specific piece of kit, the design of the email is something I've not come across much: fully responsive. It hasn't just got 3 different views, but spreads across all platforms, much like a fully responsive website. The screenshots, the mobile device images, they all lend towards Whistl's ease of use.

Spreading the logo love...


There's quite a selection in this design hour - the yellow theme is intentional. I'm especially a fan of the onomatopaeic logos, particularly Bzzz Honey and Pause. I think this adds a whole new dimension to a logo design, as you're not only looking at just image, you're speaking it in your mind.

In other design


By now you probably know I'm a fan of poster design. Here are a couple of posters to consider. The first (above), is an anti child abuse poster. You almost can't get more simple, however the message is so powerful. The image depicts the legs of a child - you can tell this as they're frail and proportionally a lot smaller compared to the hand. A powerful use of negative space, which further highlights the message. The second poster (below) I thought was something quite interesting as it's one of those pieces that requires closer inspection. I like sushi, but there's something almost unattractive about this poster design, which is its message - designed to make people think what they're putting in the world's oceans.


My font of the month


Cachet. This is a font similar to modern web fonts like Exo, yet has a more rounded quality. I see more of these fonts being utilised in modern websites, particularly on application / software websites like the ones we've seen today. Cachet does come at a price though.

Written by Matt Preston, Lead Designer & Projects Co-ordinator at ExtraMile Communications. 

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.



About ExtraMile

A digital marketing agency with international capabilities