Posted 27th February 2014 | By ExtraMile

It's long overdue, but here's my latest design hour. This month follows on from my previous blog, featuring some of the most inspirational e-commerce sites out there and how to sell online successfully.

In the world of web

Sneakerboy. Although incredibly minimalist, there are some subtle, almost abstract movements going on in this website. I like the fact that the imagery doesn't give it all away and you're only able to see more detail about the product when clicking through for more information - adding to the site's minimalistic qualities. There's some expensive footwear on here, but it's targeted and niche. I really like the fonts used.

Burton Snowboarding. It's not particularly the home page or layout I like of this site, it's those nuances you see throughout that add to the "cool" (cool? Do they still use that word?) of the website. Items like the eyeballs in the search bar that follow the cursor around, tending to get pink eye when it gets tired! Also click on the drop down for the Shop menu and hover over one of the categories - there's some wickedly simple animation going on.

Tattly. I've probably been over this website before but I'll go over it again because I love it so much. For a site about itty-bitty products, it does well in keeping simplistic. You'd expect with all the illustration and different fonts that the Tattly site would be a mess, but in fact it's quite the opposite, being one of the most easy to navigate sites around. If you're into your cute 'n' quirky and your body is a canvas, then this will be right up your street.

Tatchies. You can't beat an e-commerce website that focuses entirely on selling one product. It opens up the idea that this one product can be the forefront, then the rest of the website is not as relevant. I'm not sure what the art direction on this site consists of and why it relates to touch screen gloves, yet still I'm drawn to it. There's some great CSS effectery (yep, I just created my own word, I have the power) and all it requires is a few pop-outs for you to be able to change your colour. The popups then do the rest of the talking. Check out the menu too - simple, icon based and some awesome effects going on too.

Hard Graft. This site isn't about hard selling. In fact, I don't think any of the sites above are about hard selling. Hard Graft oozes quality and sophistication. You can see its target market from the offset. I love the way each product has been individually cut out. The photography is immaculate and there is a solid brand running through this site. Click on one of the products to see some more brilliant photography, in situ.


Here's a couple of email designs for e-commerce

Lapka. On first impressions, I had no clue what this was about, but the simplistic quality made me want to know more about the product. The mail layout, the photography, the use of text and buttons is almost Apple-esque, yet Lapka are focusing purely on one product which allows for greater intrigue.

Human Writes. This almost follows on theme from Hard Graft in terms of branding and layout. Human Writes introduces a little more in the way of individuality, by adding personable language (Starting the mail off with "Hey hey") and featuring an animated gif to show you all views of the Writable.


Not necessarily e-commerce, but here are some fancy logo designs


Why do I like these? They all have their own individuality and unique styles. I'm not necessarily sure that Boom and Dolphinana are used commercially but either way they both have a sense of creativity and speak volumes.


In other design


I saw this advert in a magazine a few weeks ago and was instantly grabbed by it. Campaign Against Living Miserably (CALM for short) released this as an advertisement through magazine and press as a way of bringing attention to male suicide - being the biggest killer of men under 35 in the UK. The image depicts a gut that's similar to the nature of a whale. Although a brilliantly thought of image, its underlying message is quite disturbing.


My font of the month


Brothers. Big, bold and brash - words that describe this font well. It comes in a select few weights. Very geometric, you'll see that the letter forms with curves are actually made up of straight lines. What's great about this font, is its use in many vintage type settings. It's perfect for fillers in badge-like logos, for instance you see the "In" that's underlined? It can be used for & Co, or © - all these little things that add to a logo's perfection.


And finally…


I've seen this Liquorice All Sorts image floating about on Pinterest. I don't think it's for Bassett's, however I love the retro take on something so iconic. I'd buy them!

Written by Matt Preston, Design & Projects Co-ordinator at ExtraMile Communications. 

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.


About ExtraMile

A digital marketing agency with international capabilities