Posted 10th February 2014 | By ExtraMile

Everyone in the world of advertising and marketing looks to capture the attention (and money) of his or her target audience.

Hi All. Welcome to my design hour.

Companies are always looking at new trends and technologies or controversial ways in order to make sure they stand out from the crowd. This weeks design hour looks into some of these attention-grabbing techniques.

World of Web

Although videos have been used in web design for quite sometime, full screen videos are relatively new and can look stunning within a site. The videos in these examples help to capture your attention not only by the high quality clips themselves but by including some clever bits of interactivity and little bits of humour.

Eagle Clean  - This is a website for a specialist cleaning company based in London.  Overall the site is minimal looking and the content is concise. What sets it apart however, is the clever little videos which appear on loading each page giving the appearance that the front of your screen is being cleaned by one of their expert staff. Simple, humorous and effective.

24 Hours of Happy - This website was released to coincide with the release of Pharrell Williams' single “Happy”.  The visual representation was advertised as being the first 24 hour-long music video. It shows various people throughout the course of a day in Los Angeles dancing and lip-syncing to the song. Visitors of the site are able to fast forward and rewind using a 24-hour clock interface that hovers over the display.

Il Etait Une Foret - This is a beautiful website with several different styles of interactivity combined with stunning videos guiding users through the forests of the tropics whilst offering factual information along the way.

Neon Bible - This is another music promo video with added interactivity. Created for the Arcade Fire Song “Neon Bible”, the video shows the lead singer against a black background with only his face and hands visible, looking like he is playing the “Air Piano” and singing the song. However, the user can click on the singer and make him perform a few little tricks as the song plays.

The Source - This website is part of the promotional material for a video instalment from an artist called Doug Aitken. This particular project looks into the roots of creativity with a series of filmed conversations with various creatives including Jack White, Tilda Swinton and James Murphy. The website allows users to watch and interact with the conversations and includes a cool style of navigation to switch between the videos.


Here is a look into some impressive, eye catching and controversial advertising.

This advert from a Brazilian modelling agency was part of an eating disorder campaign. Using typical fashion style sketches next to equivalent human versions, it helped to highlight the issues of unrealistic body sizes within the industry.


This second advert was part of a campaign by a gun control group called Moms Demand Action. The set of adverts highlighted the need for stronger gun laws in the US by comparing guns with existing banned items in parts of the US, including a version of the book “Little Red Riding Hood” and a Kinder Egg.


Although this advert depicts two girls snorting what appears to be a vest with the tag line “fashion junkie”, the advert also highlighted the association of drugs within the fashion world.


Some ingenious examples of business cards which will never make you forget where they came from.

This card is for Alan Forseth, a survival training expert. The card is made out of beef jerky and is completely edible. Yummy.


A card which encourages you to exercise in order to read the content!


This card is also a small bike tool along with illustrating the bike shops contact details. One you would keep hold of for sure.


Bon Vivant, a Brazilian cheese shop went all out on their business cards by creating one which doubles up as a cheese grater!



I found some inventive examples of eye-catching text both in window displays and signage. 

I love the hand written style of the first window display which covers the whole area and depicts some of the products the shop sells.
The second image uses some great vintage neon signage to display the designers name.
The third image shows an example of a technique called "Moss Graffiti" to create a natural and green form of street art.


Well that is all for this week. I hope you have enjoyed some of these attention grabbing pieces of creativity. Until next time!

Written by Laura Bennett, designer at ExtraMile Communications. 

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.


About ExtraMile

A digital marketing agency with international capabilities