Posted 23rd September 2014 | By Andy Taylor, Studio Manager

The vast array of content on the web and how easy you can access this content is what makes it enticing to more than 2 billion people world wide, including me.

But what makes it an exciting industry to work in is that it is forever changing. These changes are known as web trends and I am going to go through a small handful of the current ones.

Mobile First

Originally websites were designed solely for viewing on a desktop computer. As mobile and tablet sales have rocketed designers have had to think about providing a solution for all devices.

The solution is to build mobile first, as inspired by Luke Wroblewski. By doing this it ensures the content is well planned on mobile, as well as desktop, which in turn gives the user a great experience across all platforms.

mobile first

Single Page Websites

Gone are the days when vertically scrolling was kept to a minimum. Scrolling has become second nature thanks to mobiles and tablets, inspiring the single page website trend.

This trend is extremely popular with smaller sites such as portfolios due to the reduced content and easily divisible sections. Sticky headers and scrolling effects are often used to improve usability.

Flat UI Design

Flat design is a web trend heavily influenced by the release of Apple’s iOS7 and Microsoft’s Windows 8 in 2013. Both OS’s were reinvented with flat design principles that greatly improved their look and feel.
It didn’t take long for the creative industry to realise this and began creating web designs using the same principles.

Flat design is normally associated with the following characteristics:

  • No added effects
  • Simple elements
  • Focus on typography
  • Focus on colour
  • Minimalist

flat design01flat design02

Bold Typography

Large and bold text with unusual fonts has become commonplace on the web and this is great, partly because it makes the designs become visually more pleasing, but it also enhances interest in the content.

Google’s web fonts library has helped this trend grow by providing a huge variety of fonts for free. Another reason why bold typography has taken off is usability; if it’s large it’s readable. Bold typography is also great at attracting user attention to specific parts of a web page.

Anonymous - digital production companyIt's never too late typography

Written by Andy Taylor, Web Developer at ExtraMile Communications.

At ExtraMile we try to take an hour out each week to look around us at what others do and to gain inspiration and to admire people's creativity. Each post in this series is one staff member's take on the world of web, design and things online. We hope you enjoy it.


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