Posted 12th April 2016 | By Jade Larkin, SEM Manager

What is international digital marketing?

International digital marketing could be very loosely defined as applying your digital strategy to other countries. A digital strategy might be a mix of SEO, e-mail marketing, social media and of course, a quality responsive website.

What is international digital marketing?

International digital marketing could be very loosely defined as applying your digital strategy to other countries. A digital strategy might be a mix of SEO, e-mail marketing, social media and of course, a quality responsive website.

Why are businesses investing in international digital marketing?

Before the web, a typical marketing mix might have consisted of printed materials, billboards, advertisements and good old word of mouth. But how many people do these strategies reach on a given day? And out of these people, how many of them are the target audience? Both of these questions are more than a little tricky to answer.

Then, the digital surge opened up a whole new pool of opportunities. Websites, SEO and e-mail marketing were born and remain as essential, measurable strategies in 2016. Targeted marketing within certain parameters is normal.

But why not step outside these boundaries towards overseas audiences?

International digital marketing is the next logical step for many businesses. It's no longer unrealistic to target several countries as part of a digital strategy – global customers are within reach for many.

Here are some of the reasons why businesses are going global with their marketing:

• 70% of online search queries are not in English
• Customers are four times more likely to buy from a website in their own language
• 90% of European internet users visit websites in their own language
• Cross-border online trade will increase sevenfold by 2020

But how is an international digital marketing strategy designed?

With an innovatively designed website, expertly translated content can be added like layers. Intelligent SEO then ensures that this translated content is found in the right search engine, and multilingual e-mail marketing drives the campaign forward.

Marketers are likely to be familiar with all of these components but expert knowledge is needed to tackle complexities and keep a consistent structure for all language versions of the website and e-mails.

But most importantly, communicating with a wider international audience is in reach!

To find out about our international digital marketing services, visit us at Marketing Week Live 27-28 April, Stand MD37.

Jade Larkin

About Jade | Meet our SEM Manager

Creative SEM Manager