Posted 16th January 2013 | By Nick Evans, Chairman

Get your business noticed online with these seven key tips. Online marketing is all about being connected: connections between you and your customers or prospects; connections between those people and their networks; connections between your various online media; connections between content in different media.

To get your company up there with a great online profile, it's important to make the most of all those connections. These seven areas of activity will help you to do just that:

Get noticed online

Get your business noticed online with these seven key tips. Online marketing is all about being connected: connections between you and your customers or prospects; connections between those people and their networks; connections between your various online media; connections between content in different media.

To get your company up there with a great online profile, it's important to make the most of all those connections. These seven areas of activity will help you to do just that:

  1. Cascade content - whatever you publish on your website or blog needs to be trumpeted from your social media and through email marketing. Add posts with links to the new content (never publish a post without a link) and try to ensure that a key image from the website or blog appears in the post, if at all possible. Read more
  2. Use the right social media for your target audience - if you are dealing business to business, then at minimum you should use Twitter and LinkedIn. Business to consumer? Then use Twitter and Facebook. Very desirable or attractive consumer products? Consider Pinterest. Read more
  3. Blog - don't miss the opportunity that a blog affords to you to highlight your credentials, demonstrate your knowledge and explain your company ethos ... as well as talking about good news stories. Read more
  4. Email - permission marketing is the ultimate in engaged audiences. Your subscribers have agreed to allow you to send them information about your products and services. Don't miss the opportunity - mail them regularly and keep your mailing list fresh. Read more
  5. Grow your subscribers and followers - don't miss a chance to engage with people and recruit them, either to your social media (follow them and they'll probably follow you) or to your email subscription list (collect business cards, offer online competitions and ensure your email signup form on your website is highly visible). Read more
  6. Use sharing tools - social bookmarks on web and blog pages offer people the opportunity to share what they have discovered on that page with a wider audience. Similarly, encourage people to "retweet", "share" or otherwise distribute your posts and tweets to their network. This is a great way of growing your audience by contacting people whom you do not already know. Read more
  7. Optimise your website - continually refine your website and its content in order to ensure that it's addressing the people who you want to take notice. Search Engine Optimisation (SEO) will help here, but less formal, common-sense work on your site will tell you whether it's hitting the mark or not. Read more

For all of these activities, you can choose to do them yourself or use the experts. Much of it, only you can do, because your business is your own and only you have the in-depth understanding of how it works. The key for you in this scenario is to get across to your followers, subscribers and readers that you know what you are doing, you are the expert and you are the one they need to contact for the products and services that you supply.

If you want to know more, why not contact us and discuss ways to improve your online profile?

Nick from ExtraMile Communications Ltd in Eccleshall, Staffordshire.

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