3 things you can do to increase your website’s traffic - ASAP!

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“Increase website traffic fast”, “instant website traffic” and “how to increase website traffic through Google” are phrases often searched for online.  With half of the world’s population online, how hard can it be – right?

We’re a firm believer that increasing traffic to a website requires a long term digital marketing strategy involving the appropriate channels. However, there are some things that you can do to give your traffic a boost relatively quickly. Here’s our top 3:

Find out what your site is already ranking for on search engines - and do a little work to rank these terms as high as possible

But how do you find out what your site is already ranking for?

You will need to sign up to some SEO software – I’d recommend SEMrush's organic research tool for this particular task (free trials are available too). Simply enter your domain and export the list of ranking terms. Rather than starting from scratch and going after those ulta-competitive volume generating terms, this task aims to capitalise on where there is already some visibility for relatively fast results. 

Once you have this list of words and phrases, the next step is to filter these terms to reveal a list including:

  • Terms that have a search volume
  • Terms that your site ranks for low down on page 1 or on page 2

The content ranking for these terms should then be treated with a mini makeover – sprinkle your new keywords into this ranking content, edit metadata (the content that shows on the Search Engine Results Page – or SERP), fix any broken links, and update imagery etc.

As an example – imagine you sell skincare and you discover that a blog post from last year is ranking for “post-holiday skin care regime” in the 11th position. Next, you should ensure that this term is used in a header, the opening paragraph of the blog, and that the content is up to date with no broken links or lacklustre imagery. Hopefully, once these edits have been made, your blog post will work its way up the rankings for this term - and ultimately lead to more conversions.

Review your website’s title tags and make some small changes

Title tags specify the title of a web page and are displayed on Google’s results pages as clickable blue links. It’s easy to find where to edit these in most content management systems (tip – if you use WordPress, install Yoast for simple editing). In addition to being important for usability, the title tag is a ranking factor – so it’s important to make sure that they are using the primary keyword relevant to the page’s content.  

For example, imagine you are that same skincare company that I mentioned above and your product category page for your dry and sensitive skin care range simply says “skincare products” in the title tag. Ranking for this term presents some fierce competition and is not totally reflective of the content on the page. As a result, I’d recommend editing the page’s title tag to “Skincare for Dry & Sensitive Skin | Brand Name”.  

To go a step further, map out what you would like each page to rank for in a keyword map and ensure that your title tags are using the appropriate terms (tip – try and keep title tags below 60 characters).

Write irresistible headlines and regularly post your content on social media

Perhaps an obvious point but there’s a lot to be said for getting the basics right. When creating content, it’s important to make sure that your headlines appeal to the reader’s emotions and entice them to click-through. Share these headlines on social media using relevant hashtags and monitor the level of traffic that this content is bringing in – it’s also important to set up goals in Google Analytics so that you can attribute any leads or enquiries as a result of your efforts.