Posted 14th December 2011 | By Nick Evans, Chairman

Catchy headline, huh? This post is short and sweet and to the point. Get email marketing right and it sings. Get it wrong and it will lurch to a halt.

If anyone tells you email marketing is dead, take a look at what the big corporates are doing - social media? Sure - with email marketing, blogging, good websites and more creating a virtuous circle.

Here's how to get it completely wrong with your email marketing:

1. Send your emails from your desktop email software such as Outlook
2. Send your eager readers a large PDF document or an embedded image
3. Don't bother with deliverability measures
4. Tell the whole story in your email - with no clickthroughs
5. Make your content 'spammy'
6. Buy in lists from the Internet or mail to an old list
7. Don't test before you send
8. Put in personalisation when you're not sure your data records will support it
9. Don't bother too much with the design and layout of the mailing
10 Don't bother with appropriate landing pages for the links in your mail

There's loads more - just browse our archives.


Nick from ExtraMile Communications Ltd in Eccleshall, Staffordshire.

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