Our Blog

“Twitter is DOUBLING its character limit to 280.”

“Who cares?”

Well, since you asked…WE CARE. Because we work in digital marketing and it’s our job to care about things like character limits and meta titles and keywords and how on earth we’re going to write web content without the word “innovative.”

Just three short years ago we were awarded Investors in People Standard accreditation, and immediately busied ourselves with smashing it and getting Gold. It’s taken lots of hard work, change and growth but we’re delighted that it all paid off – our Gold plaque is now firmly mounted on the walls of our office.

Everybody knows that the concept of remarketing is a good idea, but implementing it within their marketing strategy is another story. The biggest reason for this is because it is still a fairly new ‘term’ in the marketing world, having been launched in AdWords only seven years ago (March 2010).

It’s a major-milestone month for team ExtraMile as we’re celebrating our Account Manager, Peter’s, 10 year ‘workiversary’!

Heading up our major client account (don’t even bother asking, he won’t tell you anything), Peter’s seen some changes over the years, so we asked him to share his personal and professional highs and lows from the past decade…

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending” Maria Robinson.

This has never been truer for me and, as one of the newest recruits to the ExtraMile Team, I wanted my first blog to reflect the change I have recently gone through.

Let’s set the scene, it’s the 5th July and the Search Engine Marketing department have just set up our brand spanking new Instagram account. Cue the instant thought process of… what can be our first post? It needs to be special so it catches attention.

If you have a social media account of any sort, private or business, you’ll have seen a hashtag before. They’re an inevitable part of modern social media communication and are incorporated into almost every post across multiple platforms (unless you’re too edgy for a hashtag, of course).

What is personalised marketing? Personalisation in marketing has been around for a while. It refers to “a marketing strategy by which companies leverage data analysis and technology to deliver individualised messages and product offerings.” That’s a nice definition – but to truly understand its impact we need to look at some examples!

The TV show Love Island is huge at the moment, and it’s definitely divided the staff here at ExtraMile HQ! Love it or hate it (I’m obsessed!) if you pay close enough attention there are a few things you can learn from the popular reality show.

Artificial Intelligence and Machine Learning are the next ‘big thing’ – some at Google believe it will have an impact as big as, if not bigger than, the internet.

Some of you may have read my last blog post on 5 tips and tricks on iOS for better user experience – I hope you found many of them useful and fun! I’m still admiring my iPhone 7 Plus and have discovered a whole host of new tricks I’d love to share with you.

The results are in… ExtraMile is officially shortlisted for the Digital Award in the Staffordshire Chambers Business Awards 2017! Pop the Prosecco, stop the press (any excuse for a celebration).