Our Blog

At ExtraMile, there’s a strong focus on CPD and attending events where we’re able to gain insight and practical advice from industry leaders in our specialist subjects. We then bring back the latest research, breakthroughs, recommended actions (the list goes on) to the office and share our new knowledge with the wider team. Taking a step back from our daily routine, and catching up with industry thought leaders, enables us to provide a better service to our client base – inspired by the most recent technology and practices in digital marketing.

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Instead of me writing you a 500 word blog on the meaning of whitespace, I’m going to apply it to decorating your living room. Stay with me on this, I promise it’ll make sense.

Celebrations are underway for digital marketing experts ExtraMile Communications, as the team passes quality management (ISO 9001) and environmental management (ISO 14001) external audits - and transitions to the new standards with a UKAS accredited ISO certified body.

The deluge of data available to marketers has resulted in “data blindness”. We stare at graphs and charts on a screen, and struggle to draw any insight at all – let alone on a regular basis. What’s become so readily available is often set up because we know it should be (think Google Analytics, AdWords, heat mapping, IP tracking, email marketing…the list goes on).

With more than 70 sessions and 100 leading solutions providers, Marketing Week Live is set to be a remarkable fusion of some of the UK's greatest marketing minds. As the UK's leading marketing exhibition, the event is known to host speakers from national and global brands. For example, this year, the two-day event has speakers from TUI UK & Ireland, Smirnoff, TSB Bank and Microsoft on its agenda.

Despite being able to write well, marketers cite content creation as one of their biggest challenges. As an established digital marketing agency with vast experience in getting new websites live, we've put together this short guide - it aims to inspire you to write quality content, simplify the content gathering process, and eliminate that feeling of dread as you open a blank document.

The new year is always a tricky time to negotiate. Between the standard resolutions of eating healthily and going to the gym, it can sometimes feel overwhelming and soon enough, the promises you made can start to slip (approximately 80% of resolutions fail by the second week of February!).

2017 is drawing to an end – and what a year it’s been for ExtraMile and staff! We’ve had so many high points, from awards and accreditations to huge personal celebrations and achievements, and it’s important to take a moment to appreciate all the wonderful times we’ve had as a team.

At ExtraMile we have a Slack channel devoted to all things design. This is where we put all our favourite designs or news within the design world. It’s been a very busy year for the design channel so we’ve picked out some of our favourites.

No clue what to buy that tech addict in your life? Or maybe you know someone with a hobby that could be taken to new levels with the latest gadget? Never fear – our run down of the best techie toys is here!

The John Lewis Christmas advert is an annual, much-anticipated event, and every year hordes of us are ready to devour the latest offering. This year’s story has received mixed reviews here at ExtraMile HQ, but one thing is for sure, they always get us talking.

So, what is it about them that resonate with us – why do we, as consumers, lap them up each year?