We will look back on 2016 as the year of fake news and post truth but with 2017 we have a clean slate. Let’s make it the year of truth, I’m going to do my bit by destroying 5 myths that have plagued SEO for too long!

1. Make sure you include meta keywords

Just to clarify, Google stopped using meta keywords as a ranking factor many moons ago. In the early days of online marketing, SEO Specialists used to stuff meta keywords into their website like there was no tomorrow. Google realised this and changed this ranking factor to be obsolete.

If you want to use the meta keyword field for something useful, maybe use it to keep a reference of your primary keyword for that page.

2. You need to include your keyword in your content as many times as possible

No, you don’t. This changed a long time ago as early search engine optimisers used to stuff their content with keywords all of the time.

The correct way include keywords in your copy is to do it in a natural way. This is so it doesn’t look forced and obvious, creating a more organic flow of your content.

3. It is ok to duplicate this copy from this page onto this page

When Google unleashed the Panda algorithm, they did so to improve the quality of content on the web. Google will not favour your content in Search Engine Results Pages (SERPs) if you have pages with duplicate copy.

On ecommerce websites, product descriptions can be a nightmare to write due to the number of them. Don’t just copy and paste the manufacturer description, rewrite it in your own style and tone that matches your brand.

The rule of thumb is quite simple, write unique, quality content for your website and you can’t go wrong.

4. Get all the Links!!!!!!

Link building is an important part of any SEO strategy. Time and care needs to be taken, research and find high quality links from reputable businesses within your industry. The links will be more relevant to your business meaning that you will have more chance to land that million-pound sale.

Quality over quantity is the message of the day here.

5. SEO can be done over night

Nope, sorry SEO is a long-term digital marketing strategy. It can take months to see the benefits of the work that you have carried out. Be prepared to be in it for the long haul not just a weekend away.

Written by Lee Bagley, SEO Manager at ExtraMile Communications