Search engine optimisation
SEO helps new customers to find your business online
If you're not achieving the results you want from your website, the chances are that you have either never had any Search Engine Optimisation work done on the site or the work that has been done has been superseded by Google updates that aim to stop people cheating the search system.
An effective SEO strategy is one that starts with your objectives and then looks at the most sensible and effective methods to deliver results. This might be through a number of routes and techniques:
Your website lives or dies by the quality and freshness of its content. There are many ways to achieve this – guest blogging, exciting news or promotions, viral images or videos, infographics and more. Whether we show you how to do this or we structure and implement a campaign for you, you'll see results very quickly as we drive new visitors to your site.
Reports on your status with search engines allow us to identify where your SWOT characteristics lie. Ranking reports identify your position and that of your competitors in relation to a number of keywords. Usability reporting shows how easy your website is to navigate while index reporting shows how many pages on your site are currently indexed by Google. We'll suggest improvements and additions that will help the optimisation process and, with Links report, show you the current inbound links to your website.
In our higher grade services, we'll offer a strategic improvement plan that builds on the suggested improvements and additions report. The Keyword report will identify the list of the top keyword phrases that people are using in your sector, producing the highest search result volumes. And, with the Traffic analysis report, we'll identify where your best sources of visitors lie in order to encourage more to do the same. Finally, the Key performance indicators report identifies where your traffic is most beneficial to your business, allowing us then to strategically develop those areas to enhance your traffic further.
With three levels of service, we can tailor this reporting exactly to the needs and scale of your company and its website.
Put simply, getting search engines to find your website for specific key words or phrases. The process involves ensuring that all content and structures within your website are working to their best to attract the attention of visitors. We achieve this by optimising tags relating to the title, the content, the content styling and producing keyword-friendly content that maintains a balance between sense and SEO value. Which leads us to ...
Keyword research and analysis
Always an important component of SEO, this activity ensures that your web pages present content that your target audience is looking for. Identifying those keywords and their competitive level is a complex research process that discovers and analyses new opportunities for your business by identifying niche search terms that drive more traffic to your site.
Website usability analysis
Testing how user-friendly your website pages are reveals how attractive your site is to users and how ready it is for search engines to index it. When the average person will only wait for 4 seconds for a page to load, it is important to grab their attention as soon as they arrive and encourage them to explore deeper into the site. Usability factors include the tone of the page – how well you understand the audience you are attracting; the prominence or otherwise of the calls to action; the relevance of information and the placement of targeted keywords in the copy.
Pay on results pricing
For sites of a certain scale and traffic, we offer pay on results pricing where, unless your site is achieving more, you won't be charged more. It works like this:
• For e-commerce sites, we shall only charge you a percentage of the incremental sales generated by our activity
• For sites which are designed to generate leads, we'll negotiate an agreed fee per new enquiry
• For those sites which represent your company, payment is based on growth in good quality search traffic
The benefits to you are clear – increased traffic, revenue or conversions; knowledge that what you are paying is based on results you can measure and see; improved profile online and more relevant visitors to your site.
To find out more, contact us now.
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