Search engine optimisation
SEO helps new customers to find your business online
Search Engine Optimisation is the process of improving your company’s website ranking in search engine results - leading to more visits to your website, more visitor page views and therefore an increase in prospects for your sales team.
The business environment is highly competitive with many companies occupying the same market space with similar products and services and targeting the same customers. If you’re not appearing towards the top of search engine results then you are losing potential customers in an already competitive marketplace.
The companies that are found at the top of search engine results are there for a number of reasons: their site’s content and structure is optimised to attract the attention of the search engines; they have a high “reputation” with the search engines - usually because of the number and quality of other sites that link back to them; they have identified search terms that are most commonly used by their likely customers, and they have embedded these in high profile positions like the URL and titles.
You may have a search engine friendly website (one that welcomes the attention of search engines) but without SEO, your website content is untargeted and may totally miss the market you wish to address. Worse still, your ranking in search engines may mean that you rarely appear on the first page of any relevant search - the place where real business is done and new clients are to be found.
The only real way to ensure your business will appear high up in search engine rankings is to create great content, optimised for your chosen keywords. At ExtraMile we specialise in creating that content to achieve maximum ranking results based on specific targeted keywords. We advise on key phrases with low competition and high traffic using the most up-to-date techniques.
You may have tried expensive Pay Per Click campaigns, or had advice from companies that claim to get around Google by spamming and "link farming", apparently guaranteeing you the number one spot. Using these tactics can harm your online business in the long term as search engines penalise such techniques. Organic development of results is a far better approach and search engines will recognise your site as one of the leading competitors in your niche.
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