"We find that Extra Mile Communications always listen well to the needs and ideas of their clients – as we say they go that “extra mile” for their clients!"

What Donna Louise Children's Hospice needed

Donna Louise Children's Hospice is a charity very close to ExtraMile's heart. We regularly donate to them and our MD, Gabrielle Hadley, is climbing Kilimanjaro in September 2012 to benefit the charity - you can read her blog here. They provide a range of specialist care for children who's life expectancy is short, and support for their families around the Stoke-on-Trent region. They needed a fully managed email service to send out monthly newsletters about upcoming events and how the charity is growing, with the intention to spread the word, increase membership and obtain more donations.

What ExtraMile proposed

We proposed a series of templates to address the different areas of activity: corporate, fund-raising and events.  These were also split into newsletter and e-shot format.

How ExtraMile implemented the solution

We designed the template from the current branding and put together an e-shot that was simple but with explicit calls to action, so that people would direct to the website. We know that as soon as people click on links, they are already interested in what the Donna Louise Trust provide and usually donate or attend an event.

The effect on Donna Louise Trust

Levels of engagement in activity at the hospice have risen, as subscribers for the email keeping going up. More people are attending events, as well as donating more.

See one of Donna Louise Trust's email campaigns