British Academy of Audiology
"We're very impressed with our new look."
What the BAA needed
The British Academy of Audiology had a dated site with a confused layout that had been owned by a number of members of the organisation. They wanted something exciting, visually stunning, and with clear navigation for this complex site. Moreover, it needed to transition its member data from a hosting system that was less than friendly to one that allowed them to monitor their membership levels and provide a range of online services. In addition, the BAA provides its members with a means to monitor their own continuing professional development and have their activity peer-reviewed. This facility needed to be integrated into the new site.
What ExtraMile proposed
We simplified the navigation structure, as this was the key element to getting the site right as well as an improvement to the user experience. We also proposed a tiling structure, so a lot of the features are accessible through easy to understand images. The design of the site was crucial in developing an efficient yet attractive interface.
The development of an efficient data structure to sit behind the site was crucial to the project's success and the team worked with the BAA's partners to plan a smooth transition.The development of the CPD system was also key and this involved planning with stakeholders in the organisation to ensure that all requirements were met.
How ExtraMile implemented the solution
We took the proposal on board and not only made the navigation bar easier, but added more imagery round the site, reducing as much dated content as possible and improving the user experience. The rolling banner image on the home page is inviting and makes you want to know more.
The team worked with stakeholders in the BAA to check progress and to ensure that all content provided was up to date.
The effect on the BAA
As a membership organisation, the BAA needed a website that would service the needs of its members - whether they were senior Board members or the most recent affiliate or student members. The new site provided a portal to all services and information for all levels of membership and simplified the task of updating content.
