What am I going to write about?
Whether it's content for a blog, ideas for your newsletter or simply what should you post on social media, getting ideas of what to write can be a real day-to-day challenge for business owners and marketing staff. So, how is it that some companies manage to keep up a seemingly inexhaustible flow of good content, while others struggle to post a tweet more than once a week?
A round up of Marketing Week Live 2016
Last month, the team ventured down to London for the hottest event in the marketing calendar – Marketing Week Live. So we thought we'd better bring you some of the marketing wisdom we came back with!
We’ve been testing an exciting new piece of software at ExtraMile!
What happens when a designer gets design block? No it's not a made up term, it really happens! When we have design block we tend to go onto blog websites - we all have our own preferences but websites I like to visit are CreativeBloq and Webdesigner Depot. When visiting both of these blog sites I stumbled upon articles that were reviewing a piece of software called Adobe Experience Design.
It's easy to make mistakes when dealing with a language that's not your own.
An international digital marketing strategy - 3 questions and answers...
What is international digital marketing?
International digital marketing could be very loosely defined as applying your digital strategy to other countries. A digital strategy might be a mix of SEO, e-mail marketing, social media and of course, a quality responsive website.
Practical application of psychology in online marketing
We love presenting ourselves online - presenting a persona. The ubiquitous selfie is an indication of our self-absorption and also a flag to marketers that the medium of the Internet is a powerful one for communicating and sharing messages. There’s a pressure to perform. A pressure to conform. A pressure to be attractive, quirky, lovable, fun. Technology has allowed us to focus more on the self while being able to perform to the mass. The metaphor of real life is being stretched by social media.
They can’t fool us! Our favourite April Fools’ pranks pulled by brands
April Fools' Day has been and gone again. Here at ExtraMile, we like to think that we'd never fall for the 'PR pranks' that brands pull each year (probably!) but we enjoy the creativity and appreciate the exposure that a clever stunt can generate.