Man on the Moon captures the nation’s attention – but how does John Lewis do this year after year?
It seems to roll around so quickly.
Not Christmas, the John Lewis Christmas advertisement.
Talking sense to customers and search engines
Talking sense on your website pages and in your email communications is harder than you think. Nick explores a few ideas for keeping focused content at the forefront of your online marketing.
How accurately did ‘Back to the Future’ predict the technology of 2015?
If you spent any time on social media feeds or browsing the web last week chances are you were aware it was 'Back to the Future day' last Wednesday – the day that Marty, Doc and Jennifer visit in the future in the popular movie trilogy. So if you haven't had enough of all the hype already, here's my definitive timeline of technology advances, as predicted by Back to the Future...
Five Factors to Consider During Logo Design
The importance of a logo should not be underestimated. When it comes to rebranding or branding, understanding how your logo visually translates your organisation's ethos is paramount to ensure you get the right message across. Here are 5 important factors to consider during your logo design...
My Top 5 Design Myths
Although I’m not a designer, there are a few things I have picked up while working alongside our studio team here at ExtraMile. I am therefore able to use what I have learnt, while still having my “laypersons” perspective to design, to clear up some myths about design:
Does your website win the Zero Moment of Truth?
It was back in 2011 that Google published the ZMOT eBook and coined the term 'Zero Moment of Truth' as a new stage in the customer journey. However, 4 years later, engaging customers at that Zero Moment of Truth is becoming even more important as part of a digital strategy. Is your website winning or even providing any value at the Zero Moment of Truth?
Phishing scams – not just a consumer issue.
Most articles, news items, television programmes etc. about online fraud focus exclusively on consumer phishing fraud – making sure people are well aware that they haven't won a lottery they didn't buy a ticket for and that it's extraordinarily unlikely that you will be picked to assist transferring large sums of inheritance money out of war-torn countries. What they don't tend to address is the increase of phishing scams and other online fraud tricks that are targeting businesses, small and large.