3 Valentine’s Day marketing strategies, and what we can learn from them
Love it or hate it, Valentine's Day is approaching. Every year, brands use February as an opportunity to create a love-themed marketing campaign, or to push their products as potential gifts for us to spend (or waste!) money on.
The real personality traits of a designer
- A Perfectionist – Every designer cares about perfection. This is both a curse and blessing. A designer will always strive to perfect anything they create right down to the last pixel, but knowing when to stop is the key. Knowing when to make the decision to say enough is enough is how you take proper creative control over your design work.
Man on the Moon captures the nation’s attention – but how does John Lewis do this year after year?
It seems to roll around so quickly.
Not Christmas, the John Lewis Christmas advertisement.
Talking sense to customers and search engines
Talking sense on your website pages and in your email communications is harder than you think. Nick explores a few ideas for keeping focused content at the forefront of your online marketing.
How accurately did ‘Back to the Future’ predict the technology of 2015?
If you spent any time on social media feeds or browsing the web last week chances are you were aware it was 'Back to the Future day' last Wednesday – the day that Marty, Doc and Jennifer visit in the future in the popular movie trilogy. So if you haven't had enough of all the hype already, here's my definitive timeline of technology advances, as predicted by Back to the Future...
Five Factors to Consider During Logo Design
The importance of a logo should not be underestimated. When it comes to rebranding or branding, understanding how your logo visually translates your organisation's ethos is paramount to ensure you get the right message across. Here are 5 important factors to consider during your logo design...